Often associated with the world of well-connected brokers and their affluent clients, the whisper listing is commonly used for deals in which the seller wishes to remain private.
“They don’t want their neighbors to know they are selling,” said Peggy Olin, chief executive of OneWorld Properties, a South Florida-based brokerage that caters to wealthy homeowners.
Keeping a potential sale hush-hush allows owners to test the waters without the glare of the spotlight, she added.
Lately, the term has been popping up across the broader housing market, which has been stumbling, partly because of a slide in sales and an uptick in mortgage rates.
Persons:
”, Peggy Olin
Organizations:
OneWorld Properties
Locations:
South Florida